Privacy Policy

Introduction

Welcome to our Privacy Policy. We are Marketplace Analytics LTD, a limited company registered in England and Wales (registration number 15921630), and this policy explains how we collect, store, use, and protect personal information.

We respect your privacy and take the protection of personal information seriously. In this policy, personal information means information that can be associated with you or another identified or identifiable natural or juristic person.

Audience

This policy applies to you if you are:

• A visitor to our website.
• A customer who has ordered or requested the goods or services that we provide.

Personal Information

Personal information includes certain information that we collect automatically when you visit our website, certain information collected on registration, certain information collected on submission, and optional information that you provide to us voluntarily.

Personal information excludes anonymous information that does not identify a specific person, permanently de-identified information that cannot be traced back to you, non-personal statistical information compiled by us, and information you voluntarily disclose in an open public environment such as a blog, chat room, community, classifieds, or discussion board.

Common Examples

Examples of personal information that we may collect and process include your:

• Identifying information, such as your name, date of birth, or identification number of any kind.
• Contact information, such as your phone number or email address.
• Address information, such as your physical or postal address.
• Demographic information, such as your gender or marital status.

Sensitive Personal Information

We will not collect or process sensitive personal information such as your race or ethnicity, medical information, sexual information, criminal information, or beliefs.

Acceptance

You must accept all the terms of this policy when you order our goods or request our services. If you do not agree with anything in this policy, then you may not order our goods or request our services.

You may not access our website or order our goods or request our services if you are younger than 18 years old or do not have legal capacity to conclude legally binding contracts.

By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.

You may only send us your own personal information or the information of another data subject where you have their permission to do so.

Changes

We may change the terms of this policy at any time by updating this web page. We will notify you of material changes by placing a notice in a prominent place on the website or by sending you an email describing the changes and the date on which they were last updated.

If you do not agree with the changes, then you must stop using the website and our goods or services. If you continue to use the website or our goods or services after we notify you of a change, the updated terms will apply to you and you will be deemed to have accepted them.

Collection on Registration

Once you register on our website, you will no longer be anonymous to us. You will provide us with certain personal information when you register on our website.

We use this personal information to fulfil your account, provide additional services and information to you as we reasonably think appropriate, and for the other purposes set out in this policy.

• Your name and surname.
• Your email address.
• Your telephone number.
• Your company name, company registration number, and VAT number.
• Your postal address or street address.
• Your username and password.

Collection on Order or Request

When you order our goods or request our services from us, you may be asked to provide us with additional information on a voluntary basis relating to those goods or services.

Collection from Browser

We automatically receive and record internet usage information from your browser, such as your IP address, browsing habits, click patterns, software version, system type, screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords, JavaScript enablement, the content and pages that you access, the dates and times that you visit, the paths taken, and the time spent on pages and within the website.

Other websites visited before entering our website may place personal information within your URL. We do not control those third-party websites, and a subsequent website that collects URL information may log some personal information.

Cookies

We may place small text files called cookies on your device when you visit our website. These files do not themselves contain personal information, but they can contain a personal identifier that allows us to associate your personal information with a particular device.

Your internet browser generally accepts cookies automatically, but you can often change this setting to stop accepting them. You can also delete cookies manually. Refusing or deleting cookies may prevent you from accessing certain parts of the website where cookies are necessary.

You can learn more about cookies at https://www.allaboutcookies.org.

• Granting you access to age-restricted content.
• Remembering your preferences and tailoring website functionality to you.
• Improving website performance.
• Allowing third parties to provide services to our website.
• Helping us deliver targeted advertising where appropriate and lawful.

Third-Party Cookies

Some of our business partners may use their own cookies or widgets on our website. We have no access to or control over them. Information collected by those cookies or widgets is governed by the privacy policy of the company that created them, not by us.

Web Beacons

Our website may contain electronic image requests, also called single-pixel gifs or web beacon requests, that allow us to count page views and access cookies. Any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon.

Our web beacons do not collect, gather, monitor, or share any of your personal information. We use them only to compile anonymous information about our website.

Optional Details

You may also provide additional information to us on a voluntary basis. This may include content or products that you upload or download from our website, competition entries, promotion participation, survey responses, requests for additional goods or services, or use of optional website features and functionality.

Recording Calls

We may monitor and record telephone calls that you make to us unless you specifically request us not to.

Purpose for Collection

We may use or process any goods or services information, optional information, and usage information for the purposes indicated when you agreed to provide it and for the purposes described in this policy.

Processing includes collecting, storing, using, disclosing, and combining your personal information with other personal information where appropriate.

We may also use cookies and web beacons to help give you a personalised experience and to compile anonymous website analytics.

• Providing and supporting our goods or services.
• Pursuing lawful marketing activities.
• Running our business, including audit, accounting, planning, and transactions.
• Handling claims, complying with regulations, and supporting good governance.
• Remembering your information so you do not have to re-enter it repeatedly.
• Monitoring website usage metrics such as total visitors and pages accessed.
• Tracking entries, submissions, and status in promotions or similar activities.

Consent to Collection

We will obtain your consent to collect personal information in accordance with applicable law, including when you provide us with registration information or optional information.

Use

We may use your personal information to fulfil our obligations to you and for the purposes that you indicated when you agreed to provide it to us.

We will obtain consent where required by law before collecting or using your personal information.

Messages and Updates

We may send you administrative messages and email updates about the website. We may also provide you with information about new goods or services in which we think you may be interested where lawful.

We will not send you promotional messages unless you have opted in to receive them, except that we may send a single message asking you to opt in where permitted by law.

Targeted Content

While you are logged into the website, we may display targeted adverts and other relevant information based on your personal information. Automated systems may process personal information and match it to adverts or related information.

We do not share personal information with advertisers unless you specifically consent to that disclosure. Advertisers may receive aggregate records such as total impressions or clicks, but not your personal information.

If you click on an advert, we may send a referring URL to the advertiser's website showing that a visitor came from our website. Once you are on the advertiser's website, that advertiser may collect personal information under its own policies.

Disclosure

We may share your personal information where reasonably necessary to fulfil our obligations to you and operate our business.

• Affiliates, where we seek to require them to honour this Privacy Policy.
• Goods or services providers under contract who support fraud prevention, billing, marketing, technology services, or other business operations.
• Banking partners where required by payment or card association rules.
• Other third parties who provide relevant services where appropriate.

Regulators and Law Enforcement

We may disclose your personal information where required by law, governmental audit, subpoena, court order, or to comply with legal obligations.

We may also disclose personal information where necessary to protect the safety of any individual or the general public, or to prevent violations of our customer relationship terms.

No Selling and Aggregate Statistics

We will not sell personal information. Personal information will not be disclosed except as described in this Privacy Policy.

We may disclose aggregate statistics about our customer population to advertisers or business partners, provided that those statistics do not identify you personally.

Employees

We may disclose personal information to employees who require that information to do their jobs, including personnel in management, human resources, accounting, audit, compliance, information technology, and related functions.

Change of Ownership

If we undergo a change in ownership, merger, acquisition, or sale of assets, we may assign our rights to the personal information we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website where appropriate.

If you are concerned about your personal information migrating to a new owner, you may request that we delete your personal information, subject to applicable law and any retention requirements.

Security

We take the security of personal information seriously and do our best to comply with applicable data protection laws. Our hosting providers may host our website in secure server environments that use firewalls and other security measures to help prevent unauthorised access.

We authorise access to personal information only for those employees and service providers who require it to fulfil their responsibilities. We also implement disaster recovery procedures where appropriate.

Accurate and Up to Date

We try to keep the personal information we collect accurate, complete, and up to date as necessary for the purposes described in this policy. From time to time, we may ask you to update your information.

You may review or update personal information that we hold about you by accessing your account online, emailing us, or phoning us. To protect your information, we may take reasonable steps to verify your identity before granting access or making corrections.

Retention

We retain personal information only for as long as necessary to fulfil the purposes set out in this policy, unless retention is required or authorised by law or you have consented to a longer retention period.

During the retention period, we will continue to comply with our non-disclosure obligations and will not share or sell your personal information except as described in this policy. We may retain records in physical or electronic form.

Transfer to Another Country

We may transmit or transfer personal information outside the country in which it was collected and process it in another country. Personal information may therefore be stored on servers located outside the country where it was collected.

Those countries may have data protection laws that are less stringent than the laws of your home country. By using our website and services, you consent to this transfer and processing where lawful.

Updating or Removing Information

You may choose to correct, update, or remove personal information that you have submitted to us by using the relevant account features where available or by contacting us by phone or email.

Limitation

We are not responsible for, and give no warranties or representations in respect of, the privacy policies or practices of linked or other third-party websites.

Enquiries

If you have any questions or concerns arising from this Privacy Policy or the way in which we handle personal information, please contact us by email.

You have the right to make a complaint at any time to the South African Information Regulator for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the regulator, so please contact us first.

Contact

If you have questions about this Privacy Policy, email imogen@takealytics.co.za.

You can also learn more about the South African Information Regulator at https://www.justice.gov.za/inforeg/.